ABOUT ME

If your brand isn’t connecting in the way you want it to - the messaging feels a bit off, the story isn’t landing, or things just aren’t resonating with the people they’re meant for - I can help.

My background is in journalism, where I learned how to take complex ideas and distil them into something clear, engaging and worth paying attention to. I started in a TV newsroom at France 24, and went on to report and present at BBC Wales, working on stories where getting the message right really mattered, and where strong storytelling could genuinely make an impact.

Since then, I’ve taken that editorial approach into brand and campaign work across in-house and agency roles. I’ve worked on everything from financial communications at Hargreaves Lansdown to national campaigns and public sector projects. Always with the same focus: clarity, narrative, and connecting with the audience on the other side.

Whether it’s sharpening your messaging, shaping a campaign, or telling your brand story in a more meaningful way, I bring an editorial eye and a clear, structured approach to make sure your business’s story is ready to go out in the world!

Think I could be a good fit to help you?

Let's talk
A news reporter stands with a microphone in her hand, wearing a maroon suit and black shoes, behind a camera on a tripod, in a sports hall where an event with tables and people is taking place in the background.